*ShowMax Deluxe does not exist, it is a proposed concept
{UPON} its announcement to enter the fray of subscription video on demand (SVOD) at the over the top (OTT) content market ShowMax’s pre-narrative was told from two divergent but parallel strands. Naspers was pregnant with a subscription video on demand service. Upon its launch, it would offer subscription video on demand service via streaming – which was nothing new considering what was going on. Parallel to that narrative strand, a story was told of how it would compete with MultiChoice’s DStv, a satellite based pay television service. That narrative strand has pretty much remained the same following its activation a couple of weeks ago¶
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