Telkom_LIT_TV_100 and the New Frontier

The LIT TVC 100 Packages then turns your home into a connected hub both in entertainment and productivity, concretely. Gradually Naspers through both DStv Now and Showmax has made its way into the OTT environment and Telkom LIT TVC 100 will provide one of the ecosystems within which it can thrive amongst other OTT’S. Make no mistake that the other internet service providers will hanker into the OTT’s application platforming over time; perhaps by platforming rather than erecting a new OTT service similar to Showmax or Netflix for that matter. It is a matter of how they will find their way there which will be of interest to those who care about the future of television. This is the new frontier that is opening up and Telkom dictates the way through data provision and platforming.

»More than a decade ago Telkom wanted to enter into the pay television foray. At that time the Soccer World Cup 2010 was just around the corner and there were pay television companies being set up to benefit from that sporting spectacle such as ODM (On Digital Media) and Sentech. Some of these licensed companies efforts would never see the light of the day despite the acquisition of licenses. Such were Telkom and Sentech’s efforts. Naspers Multichoice’s DStv established in 1995, was dominating the space as it is presently and sports coverage was, as it is today, its bargaining chip. Its future was secured«  

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ShowMax Deluxe is Naspers’ leap frog

With ShowMax Premium what we have here is a binging spectacle. Blessed are those who have time and money for a monumental content consumption.

*ShowMax Deluxe does not exist, it is a proposed concept


{UPON} its announcement to enter the fray of subscription video on demand (SVOD) at the over the top (OTT) content market ShowMax’s pre-narrative was told from two divergent but parallel strands. Naspers was pregnant with a subscription video on demand service. Upon its launch, it would offer subscription video on demand service via streaming – which was nothing new considering what was going on. Parallel to that narrative strand, a story was told of how it would compete with MultiChoice’s DStv, a satellite based pay television service. That narrative strand has pretty much remained the same following its activation a couple of weeks ago

Image Source: http://www.moneyweb.co.za/news/companies-and-deals/naspers-turns-attention-from-china-to-leapfrog-netflix-in-africa/
Image Source: http://www.moneyweb.co.za/news/companies-and-deals/naspers-turns-attention-from-china-to-leapfrog-netflix-in-africa/

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The Dawn of OTT-SVOD War

At a certain point at the headquarters of Naspers, the company that owns Multichoice, which in turn owns DStv and MWEB, the Research and Development team might have sat down and observed with a keen interest at the recent developments with regard to Subscription Video On Demand (SVOD) via the web. Perhaps during their observation they might have snickered at Times Media Group’s VIDI, sneered at MTNFrontRow and casted a dismissive look at Altech’S NODE. After all they would have felt that they had responded to these platforms a long time ago without a straining their coffers.

Epilogue

{ON} Tuesday 16 November 2015 at exactly seventeen hundred hours (17:00) ShowMax went live. It moved from behind the scenes of Internet SVOD (Subscription Video On Demand) contested field that was occupied by Times Media Group’s VIDI and MTN’s FrontRow for quite some time to claim its stake in a burgeoning Over the top (OTT) content market. Following a bloody tripartite warfare for video On demand dominance, whether streamed or uploaded, witnessed in The Node Nadir Saga. By the conclusion of that chapter all stared in awe as Altech’s NODE caved in and grayed out into the recess of a distant memory

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