From a *bundle of joy’s perspective

A group of things or quantity of material tied or wrapped up together

 TWO commercials have pricked my interest lately. The Cadbury chocolate commercial, by Oglivy & Mother, wherein triplets in their mommy’s womb sing about joy and the Telkom’s commercial, by DDB South Africa, wherein three babies are listening to an account of a fourth baby’s experience in his mother’s womb. By the time of the development of the present article there was a proliferation of commercials featuring babies which expands the baby as a prominent element or device within the architecture of an advertisement to help establish a product’s communication with the consumer. It is noteworthy to observe, as far as the settings in these two commercials are concerned; that while the Cadbury’s bulk content is delivered within the womb that of Telkom is delivered outside of the womb. Whether Telkom’s commercial was a response to that of Cadbury’s is another textual outing wherein we will have to probe the deeper genesis of conception of these two works, a pursuit similar to that of the chicken and egg question as to which came first. A task that could lead us nowhere in the face of scarce resources to could enable us to fathom succinctly the genesis of the two works, or in the face of abundance of resources we might just end up writing a long drawn thesis which, though enticing, is not necessarily our intentions.

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AddTopsy: SANTAM

The new Santam insurance advertisement cleverly uses a famous actor to specify the insurance company’s offering. The viewers’ knowledge of the actor Ben Kingsley is of paramount importance for one to appreciate the content of the advertisement.

Thematically speaking the ad asks the viewer to double check whether the insurance policy that they have is what it promises to be. In retrospect the questions that are erected within the advertisement as a probing text inversely-wittily erect what Santam can offer to its client. It is self referential or if you will self reflexive.

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