Telkom_LIT_TV_100 and the New Frontier

The LIT TVC 100 Packages then turns your home into a connected hub both in entertainment and productivity, concretely. Gradually Naspers through both DStv Now and Showmax has made its way into the OTT environment and Telkom LIT TVC 100 will provide one of the ecosystems within which it can thrive amongst other OTT’S. Make no mistake that the other internet service providers will hanker into the OTT’s application platforming over time; perhaps by platforming rather than erecting a new OTT service similar to Showmax or Netflix for that matter. It is a matter of how they will find their way there which will be of interest to those who care about the future of television. This is the new frontier that is opening up and Telkom dictates the way through data provision and platforming.

»More than a decade ago Telkom wanted to enter into the pay television foray. At that time the Soccer World Cup 2010 was just around the corner and there were pay television companies being set up to benefit from that sporting spectacle such as ODM (On Digital Media) and Sentech. Some of these licensed companies efforts would never see the light of the day despite the acquisition of licenses. Such were Telkom and Sentech’s efforts. Naspers Multichoice’s DStv established in 1995, was dominating the space as it is presently and sports coverage was, as it is today, its bargaining chip. Its future was secured«  

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From a *bundle of joy’s perspective

It is clear that the two advertisements, that of Cardbury and that of Telkom, though using babies as prominent elements or device within their architecture respectively, do not deal with the same content. Similarity though it is the surprise elements of fetuses singing or babies speaking which as an erected a myth astonishes us. These myths draw attention to the intended content that each of these advertisements seeks to deliver – ‘fresher experiences of what they are about’. I consider these two advertisements as fresh and clever in the way they make the viewer consider the infancy of experience itself.

A group of things or quantity of material tied or wrapped up together

 TWO commercials have pricked my interest lately. The Cadbury chocolate commercial, by Oglivy & Mother, wherein triplets in their mommy’s womb sing about joy and the Telkom’s commercial, by DDB South Africa, wherein three babies are listening to an account of a fourth baby’s experience in his mother’s womb. By the time of the development of the present article there was a proliferation of commercials featuring babies which expands the baby as a prominent element or device within the architecture of an advertisement to help establish a product’s communication with the consumer. It is noteworthy to observe, as far as the settings in these two commercials are concerned; that while the Cadbury’s bulk content is delivered within the womb that of Telkom is delivered outside of the womb. Whether Telkom’s commercial was a response to that of Cadbury’s is another textual outing wherein we will have to probe the deeper genesis of conception of these two works, a pursuit similar to that of the chicken and egg question as to which came first. A task that could lead us nowhere in the face of scarce resources to could enable us to fathom succinctly the genesis of the two works, or in the face of abundance of resources we might just end up writing a long drawn thesis which, though enticing, is not necessarily our intentions.

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