The Dawn of OTT-SVOD War


{ON} Tuesday 16 November 2015 at exactly seventeen hundred hours (17:00) ShowMax went live. It moved from behind the scenes of Internet SVOD (Subscription Video On Demand) contested field that was occupied by Times Media Group’s VIDI and MTN’s FrontRow for quite some time to claim its stake in a burgeoning Over the top (OTT) content market. Following a bloody tripartite warfare for video On demand dominance, whether streamed or uploaded, witnessed in The Node Nadir Saga. By the conclusion of that chapter all stared in awe as Altech’s NODE caved in and grayed out into the recess of a distant memory



The other day a not so close acquaintance dropped me a line. He was wondering why I have been so quite on the issue of pay television in this country. There I was clutching at the phone with a sweaty paw as my temper ruffled to a boil. My face cramped and I wondered if I was to be blamed for the stagnancy that followed my last stint at the attempt to make sense of the pay tv conundrum that many of you tv heads out there witnessed. Through greeted teeth I told my tormentor that there was nothing to write about. I did not quite believe myself as soon as I said those words. I let my tormentor rumble on. With a hint of disappointment and triumph he said he actually was looking forward to a follow-up to the last article that I have written especially how the scene changed dramatically when Dynamic TV entered the theatre of events at the climax of the plot only to be beaten by the Chinese bidder StarTimes which won the On Digital Media business rescue deal for TopTV.