The Birth of ShowMax Deluxe

I don’t think anyone can say with confidence that they have seen this coming. Perhaps it was there at the back of our collective minds; I am talking to those of us who care about television. That there is no way, mhum let me correct my self here before I err – that there was no way that DStv would compete with Naspers Showmax. After all the two can easily trace their ancestry to a common ancestor, Naspers. On 13 June 2016 the two platforms came out in public to announce their union

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ShowMax Deluxe is Naspers’ leap frog

*ShowMax Deluxe does not exist, it is a proposed concept


{UPON} its announcement to enter the fray of subscription video on demand (SVOD) at the over the top (OTT) content market ShowMax’s pre-narrative was told from two divergent but parallel strands. Naspers was pregnant with a subscription video on demand service. Upon its launch, it would offer subscription video on demand service via streaming – which was nothing new considering what was going on. Parallel to that narrative strand, a story was told of how it would compete with MultiChoice’s DStv, a satellite based pay television service. That narrative strand has pretty much remained the same following its activation a couple of weeks ago

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