A group of things or quantity of material tied or wrapped up together
TWO commercials have pricked my interest lately. The Cadbury chocolate commercial, by Oglivy & Mother, wherein triplets in their mommy’s womb sing about joy and the Telkom’s commercial, by DDB South Africa, wherein three babies are listening to an account of a fourth baby’s experience in his mother’s womb. By the time of the development of the present article there was a proliferation of commercials featuring babies which expands the baby as a prominent element or device within the architecture of an advertisement to help establish a product’s communication with the consumer. It is noteworthy to observe, as far as the settings in these two commercials are concerned; that while the Cadbury’s bulk content is delivered within the womb that of Telkom is delivered outside of the womb. Whether Telkom’s commercial was a response to that of Cadbury’s is another textual outing wherein we will have to probe the deeper genesis of conception of these two works, a pursuit similar to that of the chicken and egg question as to which came first. A task that could lead us nowhere in the face of scarce resources to could enable us to fathom succinctly the genesis of the two works, or in the face of abundance of resources we might just end up writing a long drawn thesis which, though enticing, is not necessarily our intentions.